*BRANDED*

So today I decided to see just how much I consume and where my money goes in just one day.

This exercise depends on what kind of day you’re having obviously, it will differ from day to day. I warn you it’s quite tedious to read, so if you just want to see the result scroll down to the stars!

Ok. I wake up. Have a shower with a Mipro shower head. I lather up with Imperial Leather soap and (ashamedly) Herbal Essences shampoo. I dry myself with a Next towel and put on my favourite made you look made you stare knickers and a colourful La Senza bra (some may say too much information but I strive for accuracy!)

I decide to wear my summery Howies jumper, Tommy Hilfigher skirt (from TK Maxx so not sure what that counts as) and La redoute leggings with a pair of Reef flip flops. Today happens to be a day when I am not wearing a single second hand item of clothing, but I can safely say that at least 2/3rds of my wardrobe is!

I put some Boots cucumber moisturiser on and brush my hair with a Mason Pearson hairbrush. Then I go to breakfast. I have Kellogs cornflakes this morning with Daioni milk. Then homemade bread (ha! gotcha there!) with Cadog butter and homemade marmalade or maybe local honey and suma tahini. I also drink Roibos tea with water boiled in a Roberts kettle. I go to check my Sony Ericsson phone for messages-of course I swamped-and switch on my Dell laptop to check emails which sits on an IKEA desk.

Now the rest of the day depends on the day of the week but today I spend time at home.

A lot of time is spent on my laptop. I walk the dog. I practice my Pearl flute. I make veg and noodle soup for lunch-Blue Dragon noodles, and Knorr stock cubes. All cooked on the Alpha cooker.

I make a phone call on the Bang & Olufsen phone and log something in my moleskin diary. Meanwhile I’m listening to the Bose radio and reading The Guardian newspaper-there’s a really good article about a disabled band called ‘Heavy Load’ plus a shitty supplement about “Love + Attraction”, pfft.

I have a charity meeting at 4.30 in town so I don a SECOND HAND bag and WALK. On arrival I’m offered a cup of PG Tips tea with a spoonful of Tate & Lyle sugar, I accept. We use a Mac laptop and a Sony projector to project our work. I also have to wear my miss sixty glasses to see it! At 6 I go home tired and TV-ready. I switch on the Bang & Olufsen TV and sit on an IKEA chair. I have some left over fish for supper with Lidl tinned peas, and a looooovely glass of tap. Dad asks me to scan something on the Hewlett Packard scanner.

I probably should mention that every time I go to the loo we use Nouvelle toilet paper!

This evening I plan to phone some people on my second hand phone in my room and write this very article in my Pukka Pad with a free Barclays pen, and go to bed between my La Redoute sheets, whilst listening to a BBC tape on my aiwa stereo. Prior to bed Il brush my teeth with a Lidl toothbrush and Kingfisher toothpaste, and finally put some Garnier gunk on my face. The end of my day is signalled by the switching off of my Endon bedside lamp.

****************************************************************************************************************

So, the definition of a brand is a trade mark or particular make- therefore I think every single object that has some sort of a name on it is a brand. It has been an interesting exercise for several reasons, not least because I hadn’t realised how many companies are in existence, because almost everything I use daily has to be made somewhere by a company with its own name, and therefore its own brand. Its quite mindboggling when you delve into it.

My total number of brands I have come into contact with today is 48!!

I have to say I thought it would be in the hundreds, but apparantly not.

Some things that will affect the total:

*whether you make your food from scratch (raw ingredients)

*if you buy something from a car boot or charity shop or true vintage pieces instead of buying it new.

*borrowing someone else’s whatever it is, instead of buying your own new one.

*you might make something instead of buying one, like knit your own jumper or felt a rug.

*If you grow your own raw ingredients like peas, onions or potatoes, that’s even better!

*If you visit the library to check emails, or borrow a book rather than buy it new, or rent a DVD instead of buying it new.

you get the idea!

I think this all matters because in just one day I have used some 48 items that I have payed money for at some point- and therefore increased 48 companies’ profit (however small), when I could have made some of these things myself.

I think if I keep this in consideration every day I might learn to make less purchases and try to make, reuse or recycle even more things in my day to day life.

Try it-I challenge you!

How many brands are you keeping afloat? Do you buy alot from one particular company? If so, check them out- are they a good set of people to be giving your money to: environmentally and socially responsible? Everything needs questioning, because I have been branded big time!

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